| Device Control | Fully customizable user portal in the theme of your company. | No standard solution | No standard solution | No standard solution |
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| Device Management | BlueApp management portal, fully customizable in the theme of your company | Azure IoT Hub, IoT Central | AWS IoT Core, Device Management | No standard solution |
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| Device Type Support | Full edge devices: everything runs on the device and cloud is a non-required option. Lite edge devices: data capture and local AI processing runs on the device, but UI and big data analysis runs in the cloud. | Designed to run everything in the cloud. | Designed to run everything in the cloud. | Designed to run everything in the cloud. |
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| Protocol Support | BlueCherry tunnel, HTTPS, WebSockets, MQTTS, SFTP, SCP, CoAP + DTLS, raw UDP, raw TCP + very easy to add new protocol bridges when required. | MQTTS, AMQP, HTTPS | MQTTS, HTTPS, WebSockets | MQTTS, HTTPS |
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| Pricing Model | Transparent and single all-in-one monthly price. | Pay-as-you-go, Reserved Capacity, IoT Central per-device fee | Pay-as-you-go, Free Tier, IoT Core pricing based on message volume | Pay-as-you-go, Free Tier, Per-device cost for IoT Core |
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| Notification Channels | E-mail, SMS, virtual phone call, push notifications | Not built-in | Not built-in | Not built-in |
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| Long-term Availability | BlueCherry is an independent company without venture capital, there are no selling goals and we focus on a long-term relationship with our customers. | Microsoft and Azure are big and well-established companies, there is no commitment to long-term relationships for IoT services. | Amazon Web Services is a large and well-established company, there is no commitment to long-term relationships for IoT services. | Google Cloud is a large and well-established company, there is no commitment to long-term relationships for IoT services. |
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| Scalability | BlueCherry is designed to handle millions of devices and scale with your business growth. | Scalable to handle millions of devices through Azure IoT Hub and IoT Central. | Scalable to handle millions of devices through AWS IoT Core and Device Management. | Scalable to handle millions of devices through Google Cloud IoT Core. |
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| Development Support | Comprehensive SDK and API documentation, responsive technical support, and active developer community. | Extensive SDK and API documentation, with support available through Microsoft channels. | Comprehensive SDK and API documentation, and support through AWS support plans. | Detailed SDK and API documentation, with support available through Google Cloud channels. |
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| Compatibility with Other Cloud Platforms | Compatible with any cloud platform via custom integrations. | Compatible with other cloud platforms via APIs and connectors. | Compatible with other cloud platforms via APIs and connectors. | Compatible with other cloud platforms via APIs and connectors. |
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| Direct Support for 5G LPWA (NB-IoT) Devices | Yes | No | No | No |
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| Supported Data Formats | Any protocol can be easily integrated (JSON, XML, Protobuf, JSONB, HTTP form data, raw binary and CSV are already supported) | JSON, CBOR, Binary Data | JSON, CBOR, Binary Data | JSON, Protobuf, Binary Data |
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